SINCE 2001
Our Story
THE BEGINNING
Born in Rio,
Made in London
ISSA was founded in 2001 by Brazilian-born designer Daniella Helayel. What began as a small collection of silk jersey pieces has grown into a global brand synonymous with effortless elegance and the perfect wrap dress.
Drawing inspiration from her Brazilian heritage and London's sophisticated style, Daniella created pieces that celebrate the feminine form while offering comfort and versatility. The signature ISSA aesthetic — fluid silhouettes, vibrant prints, and luxurious fabrics — has dressed women around the world, from royalty to everyday moments of elegance.
THE SIGNATURE
The Wrap Dress
The ISSA wrap dress became a cultural phenomenon when the Duchess of Cambridge wore the iconic Engagement Dress in 2010. Crafted from our signature silk jersey, the wrap silhouette flatters every figure and has become the definitive dress for women who appreciate timeless style.
Each piece is designed to make women feel confident and beautiful, whether they're attending a royal engagement or a everyday moment of celebration.
SHOP DRESSESOur Values
The principles that guide everything we create
Timeless Design
We create pieces meant to be treasured for years, not seasons. Quality over quantity, always.
Sustainable Luxury
Committed to responsible practices, from ethically sourced materials to conscious manufacturing.
Celebrating Women
Every design celebrates the feminine form. Clothes that make you feel as beautiful as you look.
“I want women to feel beautiful and confident in what they wear. Fashion should be about celebrating who you are.”
— DANIELLA HELAYEL, FOUNDER